Celebrates ERA Top Division for 2025
ALEX LIM ADVISORY
Better advice for clients.
BETTER futures for REALTORs.
At Alex Lim Advisory, we build winning teams by sharing what we learn from every deal. Our clients benefit from the experience of the wider team, giving them clearer advice when buying or selling. Our agents learn from one another, grow their businesses and become leaders who help others succeed. That’s how we #WinTogether.
DIVISION SIZE
988
2026 DIVISION SALES
$60M+
SINCE
2009
ERA CHAMPION TOP DIVISION
2 TIMES
COUNTDOWN TO NEXT LAUNCH
Wynwood Grand EC
Target Preview: 11 Dec 2026
Next launch
SOLANO GRAND (EC)
District 23. Bukit Panjang estate. Est 300 units by CDL. Expected to preview in 08 Jan 2027
Full calendar →Latest
RESIQ.SG 2000 FREE RES MOCK EXAM PAPERS
Discover RESIQ.sg. 2000 free CEA-format RES exam practice: 1,000 questions each for Paper 1 and Paper 2, timed mocks and speed drills.
Start practising →NEW PROJECTS
2027 NEW LAUNCH CALENDAR
33 residential projects are expected to preview between December 2026 and the end of 2027. Here is the 2027 pipeline at a glance, and the next five launches.
2027 pipeline
16,898
Estimated units across 33 projects
10,418 units
17 projects
3,269 units
7 projects
3,211 units
9 projects
Next 5 launches
Disclaimer: All development names, details and timeline are subject to change without notice.
SEE EVERY STACK BEFORE YOU BUY WITH PROPAI
Our in-house tools model each new launch in 3D: sunlight by hour, breeze, block-to-block distances, a view from every balcony and a price ranking anaylsis for every stack.
Live now for Thomson Reserve.
Alex Lim Advisory
Our Advisory
Every recommendation starts with the data. From how price compares to nearby homes to how the layout, facing and supply affect future values.
We walk you through the down payment, stamp duties, loan limits and payment timeline upfront, so you know what you’ll need to pay and when.
We advise with your next move in mind. If a property stretches your budget or limits your options down the road, we’ll tell you.
LEADER
Alex Lim
Executive Director of Agency
With 20 years in real estate, Alex Lim leads 1,000 agents at Alex Lim Advisory. Through PropAI, he analyses property data and turns it into clear practical advice for clients can make strategic decisions. Alex's mission is to inspire a new generation of real estate professionals to increase their sales, grow their team and to ultimately #WinTogether.
ALA SENIOR LEADERSHIP TEAM
DANIEL PHUA
Senior Advisory Group Division Director
RAYNE CHUA
Advisory Group Division Director
VINCENT TAY
Senior Executive Group Division Director
MILLIONAIRE REALTOR AWARD
ANDREA BOO
2026 Millionaire
PRISTINE LIM
2026 Millionaire
DESIREE LEUNG
2026 Millionaire
YVONE WEE
2026 Millionaire
RAYNE CHUA
2026 Millionaire
VINCENT TAY
2026 Millionaire
DANIEL PHUA
2026 Millionaire
TRAINING ACADEMY
OUR MISSION: TRAIN STEADFAST ACHIEVERS, GROOM SOPHISTICATED LEADERS & BUILD DYNAMIC DIVISIONs
Be empowered with out 90-day intensive realtor coaching programs for accelerated business growth.
Project Eagles
Monthly new project sales role-play training comprising of sales scripts, presentation decks, creative financing and table closing techniques crafted by our project leaders.
Details → 02Digital Realtor
Build your brand authority and lead generation tactics that brings buyers to you. A program designed to help real estate professionals enhance their social media marketing skills, branding and automation to excel in the digital space.
Details → 03Property Universal Roadmap
The complete client property journey. A one-stop customised property advisory framework on property acquisition, property wealth creation and property renewal roadmap.
Details → 048 x Essentials
The eight core skills every realtor needs in their first year. 8 x weekly business training program that offers covers core topics such as business models, wealth mindset, prospecting strategies and up-to-date market trends.
Details → 05PropAI
Next-Generation Real Estate Agentic AI. Designed By Realtors, For Realtors. An AI-powered data analysis application that aims to equip realtors with data-driven insights to address objections and strengthen their sales conversations.
Details →Career With Us
Your next move.
ALA OPENHOUSE
Meet the team, see PropAI in action and hear how our millionaire realtors build their business. Open to new and experienced realtors.
Date
25 Nov 2026
Time
8PM TO 9PM
Venue
VIA ZOOM
PASS YOUR RES EXAM.
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2,000
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22
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To start
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